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giada

music video2025dir. Francesco Pagano

In this video, the central theme was gender-based violence. Giada, a fashion designer, struggles after a traumatic event that not only froze her emotionally but also triggered a creative block. She decides to reclaim her life — and her art. Together with the director, we chose to represent the same apartment in two different lights: cold and distant in the first part, warm and hopeful in the second. The camera, as an artistic choice, stayed close to the protagonist, seeking intimacy and emphasizing the fragile beauty of her journey toward healing.

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